It doesn't matter which REALTOR® you list your home with.
It is critically important which REALTOR® you select to
market and sell your home! ! !
There are two major reasons why your selection of a REALTOR® is
so important to your getting your house sold and getting the highest price
and least inconvenience to you.
First, the real estate market is highly competitive with many other
sellers competing for those few available, qualified buyers. Less than
60% of the homes that are put on the market actually sell. You need The Sandi
Pressley Team with a proactive marketing plan who can outmarket your competition
for those few buyers and not someone who just throws your home into the
Multiple Listing Service and then prays that someone will sell it. Hire
The Sandi Pressley Team, who are experts at marketing properties and spends money
to get the job done.
Also, The Sandi Pressley Team members are expert negotiators who can convert
a prospect to a buyer and obtain the highest and best price and terms for
you. Secondly, it's important to have a REALTOR® with the education,
experience, and know-how to anticipate problems, avoid them, but be able
to handle them quickly and in a professional manner should they occur.
About 30% of the contracts written never close. Problems arise (and there's
a million things that can go wrong) and sellers who think they're moving
find out that the sale collapsed leaving them in a terrible predicament.
If your home is picture perfect, you've priced it below market value and
the market is strong and you're very lucky, you can probably list with
anyone .... but, why would you do that anyway? If a problem does arise,
you want to be able to have someone who knows how to get it solved and
get you moving. That's what you're paying for! The Sandi Pressley Team has a
highly successful track record.
The Sandi Pressley Team sells a lot of real estate. Perhaps they're too busy
to pay attention to my listing.
The Sandi Pressley Team is very busy doing all of the right things that will
get the best results for you!
Just as superior restaurants are busy at dinnertime and superior doctors
have a heavy patient load, The Sandi Pressley Team's success in marketing homes
has resulted in their being busy. You wouldn't hire your brother-in-law
to do open heart surgery on you just because he wasn't busy. In addition,
The Sandi Pressley Team has assembled a top flight staff to assist them with
the routine (but critically important) details in order to free them up
to devote the time and attention you require to sell your home success-fully.
The Sandi Pressley Team has built their business on one satisfied client at a
time. And, their goal is for you to be another satisfied client who spreads
the word about how well you were served.
You should select the REALTOR® who says he/she can get you the
No!. . Always select a REALTOR® on his/her credentials. Market
value is a separate issue.
Overpricing a home to get the listing is the oldest scam in real estate:
smooze the seller and compliment the home to get the listing, then ask
for a price reduction 30 days later. You should insist on a written, well-researched
computerized market analysis to determine the realistic amount your home
will bear in today's market and price accordingly. First, select your REALTOR®
based on his/her credentials. Then decide on price. NEVER SELECT AN AGENT
BASED SOLEY ON THE PRICE HE/SHE RECOMMENDS.
All I really have to do to sell my home is to put a FOR SALE sign in
my yard and an ad in the newspaper.
The yard sign and newspaper ad, while effective, actually account for
a very small percentage of "qualified" buyer activity.
Only 7% of qualified buyers come from yard signs and only 8% from newspaper
ads. That's why the failure rate for "For Sale By Owners" is so high. Most
qualified buyers are generated by Realtors through referrals, past customers
and clients, and various proactive marketing activities. In other words,
most buyers are generated from a pool of buyers who have been professionally
nurtured and developed over time.
That's why it's so important to engage the services of a REALTOR®
who has developed a substantial and successful business over the years.
You can greatly improve your chances of getting the highest price from
the most qualified buyers by working with the most successful REALTOR®
... The Sandi Pressley Team.
Pricing a home is a mysterious process.
Your home will sell for whatever the market will bear... market value.
Your home will sell within a range of what similar homes are selling
for. And because every home is unique, your home will probably sell in
either the high or low end of that range depending on its condition. The Sandi
Pressley Team will do a computerized market analysis collecting data to
help you decide where to put the price. It's not an easy process, but it's
not mysterious either.
It's not a good idea to list with a REALTOR® who has a lot of listings,
especially if some of them are in your own neighborhood.
Actually, it is to your advantage!
Many sellers mistakenly feel that a Realtor's having other listings
in the area will hurt their selling efforts because that REALTOR® might
divert potential buyers to those other homes instead of theirs.
Actually, what really happens is that all of those competing properties
generate a higher level of buyer activity for all of the properties which
benefits everybody. Some buyers calling in on your home may ultimately
decide to buy one of the other homes because of personal preferences but,
in the same regard, buyers looking at the other homes will also be introduced
to yours by the REALTOR® which is a tremendous benefit to you. Buyers
very seldom buy the home they first call in about. Every listing is another
"billboard" which generates valuable buyer calls which is the first step
in developing a good working relationship between the REALTOR® and
the buyer. As a result most qualified buyers are working with Realtors
who have the larger personal listing inventories. This is a major benefit
to all of the sellers listed with those Realtors. This is one of the reasons
why The Sandi Pressley Team sells an extraordinarily high percentage of their
own personal listings.
One Major Advantage of listing with The Sandi Pressley Team is that every
call generated by a sign, ad, or special marketing promotion goes directly
to a member of The Sandi Pressley Team instead of being answered by whomever
happens to be on 'floor duty', which is what typically happens in a real
estate office. Sandi's sellers are confident that all inquiry calls
are much more likely to be converted to a sale.
Brokers who "discount" commissions can do an adequate job of selling
You get what you pay for!
Your home is in competition with all of the other homes on the market
for the best and most qualified buyers. There are generally more homes
on the market than there are buyers. That's why such a high percentage
of the homes that go on the market don't sell. You need an aggressive,
proactive REALTOR® to get your home sold and for the highest net price
Promotional costs such as photos, brochures, ads, MLS inserting fees,
printing, direct mail, signage, etc., are vital to getting the results
you want, but they are all expensive. The Sandi Pressley Team invests heavily
into the marketing of your home. Will a discount broker offer a complete
marketing campaign? ... Hardly. Most of these "discretionary" expenses
are the first to be eliminated when the brokerage fee is negotiated downward,
although most of the time without the knowledge of the seller. These "discretionary"
investments are some of the most important for getting the desired results.
Don't be penny wise and pound foolish!
Also, does a discount broker have a staff to personally attend to your
specific needs?. . . Does he have a proven track record of success? ...
or, is he using the discounted commission to win your business? Does he
have the expertise to guide you through problems that may develop during
the closing process? ... We think not! And remember, you only pay a commission
when your property sells successfully. You owe nothing if The Sandi Pressley
Team does not get results (which is highly unlikely).
There are a lot of Myths going around about the selling of real estate,
but the Truth is that The Sandi Pressley Team gets results. Put them to work
Choose the Right Buyer Agent to Represent You
The latest trend that has swept the real estate industry is the concept
of Buyer Agency in which REALTORS® represent the best interests of
the buyers in a real estate transaction. Finally, buyers will be better
protected and more professionally serviced. Until this change, sellers
have long had clearly defined representation while buyers have not,
In order to get the very best representation possible, buyers should
interview agents to insure that they get the most professional representation
and are working with an agent with whom they are comfortable and one who
provides a high level of critical services.
Buying a home is a complicated business. Mistakes could literally cost
you thousands of dollars or the missed opportunity of owning the home of
your dreams. As a buyer, you are always in competition with all of the
other buyers who are looking to buy your dream home.
The Sandi Pressley Team includes two professional Buyer Specialists
(Arny Katz and Annie Herron) whose entire
focus is on finding the perfect homes for their buyer clients. Each are
graduates of Star Power University where they received advanced real estate
education and training in the area of 'buyer representation. Their expertise
and understanding of the marketplace will not only save you time but will
also give you a major advantage in negotiating a price and terms most favorable
to you. For buyers, it's like having your own personal shopper.
Benefits of Working with The Sandi Pressley Team to Buy a Home
Our Highly Trained Buyer Specialists
focus on nothing else but finding the perfect home for you. They are
not taken out of focus like most other Realtors who are listing properties,
making brochures, following escrows, etc. (We have other specialists on
The Sandi Pressley Team who do those things) 100% of their time is spent on finding
your dream home!
Our exclusive Buyer Instant Notification System
which is a highly sophisticated computer system that constantly searches
the multiple listing service data base of available homes and instantly
alerts us about properties coming on the market that meet your needs. This
system alerts you about homes coming on the market before most other Realtors
and buyers even know about them.
The Latest Inventory of Homes For Sale
that are in move-in condition and properly priced.
Our Expert Negotiation Skills
give our clients a major advantage in the marketplace when competing
with other buyers and Realtors working to buy that one special home. The
Sandi Pressley Team has helped more families move in the Albuquerque Metropolitan Area
than any other REALTOR® ... by far! This level of success is testimonial
to our expertise and negotiation skills.
Our Highly Trained Team of Specialists
work together as a team to make sure that all of the important details
are handled perfectly and at no cost to you.
Real Estate is a complicated business. There are millions of details
that must be handled on a timely basis in order to provide the quality
of service that you deserve. The Team will "search the world over" for
the home of your dreams. Sandi has grown and developed her own
marketing and servicing team to insure that their Clients receive memorable
real estate service ... not just satisfactory, but MEMORABLE!