Seller's Myths
Buyer's Myths


Myth #1
It doesn't matter which REALTOR® you list your home with.

Truth
It is critically important which REALTOR® you select to market and sell your home! ! !

There are two major reasons why your selection of a REALTOR® is so important to your getting your house sold and getting the highest price and least inconvenience to you.

First, the real estate market is highly competitive with many other sellers competing for those few available, qualified buyers. Less than 60% of the homes that are put on the market actually sell. You need The Sandi Pressley Team with a proactive marketing plan who can outmarket your competition for those few buyers and not someone who just throws your home into the Multiple Listing Service and then prays that someone will sell it. Hire The Sandi Pressley Team, who are experts at marketing properties and spends money to get the job done.

Also, The Sandi Pressley Team members are expert negotiators who can convert a prospect to a buyer and obtain the highest and best price and terms for you. Secondly, it's important to have a REALTOR® with the education, experience, and know-how to anticipate problems, avoid them, but be able to handle them quickly and in a professional manner should they occur. About 30% of the contracts written never close. Problems arise (and there's a million things that can go wrong) and sellers who think they're moving find out that the sale collapsed leaving them in a terrible predicament. If your home is picture perfect, you've priced it below market value and the market is strong and you're very lucky, you can probably list with anyone .... but, why would you do that anyway? If a problem does arise, you want to be able to have someone who knows how to get it solved and get you moving. That's what you're paying for! The Sandi Pressley Team has a highly successful track record.

Myth #2
The Sandi Pressley Team sells a lot of real estate. Perhaps they're too busy to pay attention to my listing.

Truth
The Sandi Pressley Team is very busy doing all of the right things that will get the best results for you!

Just as superior restaurants are busy at dinnertime and superior doctors have a heavy patient load, The Sandi Pressley Team's success in marketing homes has resulted in their being busy. You wouldn't hire your brother-in-law to do open heart surgery on you just because he wasn't busy. In addition, The Sandi Pressley Team has assembled a top flight staff to assist them with the routine (but critically important) details in order to free them up to devote the time and attention you require to sell your home success-fully. The Sandi Pressley Team has built their business on one satisfied client at a time. And, their goal is for you to be another satisfied client who spreads the word about how well you were served.

Myth #3
You should select the REALTOR® who says he/she can get you the highest price.

Truth
No!. . Always select a REALTOR® on his/her credentials. Market value is a separate issue.

Overpricing a home to get the listing is the oldest scam in real estate: smooze the seller and compliment the home to get the listing, then ask for a price reduction 30 days later. You should insist on a written, well-researched computerized market analysis to determine the realistic amount your home will bear in today's market and price accordingly. First, select your REALTOR® based on his/her credentials. Then decide on price. NEVER SELECT AN AGENT BASED SOLEY ON THE PRICE HE/SHE RECOMMENDS.

Myth #4
All I really have to do to sell my home is to put a FOR SALE sign in my yard and an ad in the newspaper.

Truth
The yard sign and newspaper ad, while effective, actually account for a very small percentage of "qualified" buyer activity.

Only 7% of qualified buyers come from yard signs and only 8% from newspaper ads. That's why the failure rate for "For Sale By Owners" is so high. Most qualified buyers are generated by Realtors through referrals, past customers and clients, and various proactive marketing activities. In other words, most buyers are generated from a pool of buyers who have been professionally nurtured and developed over time.

That's why it's so important to engage the services of a REALTOR® who has developed a substantial and successful business over the years. You can greatly improve your chances of getting the highest price from the most qualified buyers by working with the most successful REALTOR® ... The Sandi Pressley Team.

Myth #5 
Pricing a home is a mysterious process.

Truth
Your home will sell for whatever the market will bear... market value.

Your home will sell within a range of what similar homes are selling for. And because every home is unique, your home will probably sell in either the high or low end of that range depending on its condition. The Sandi Pressley Team will do a computerized market analysis collecting data to help you decide where to put the price. It's not an easy process, but it's not mysterious either.

Myth #6
It's not a good idea to list with a REALTOR® who has a lot of listings, especially if some of them are in your own neighborhood.

Truth
Actually, it is to your advantage!

Many sellers mistakenly feel that a Realtor's having other listings in the area will hurt their selling efforts because that REALTOR® might divert potential buyers to those other homes instead of theirs.

Actually, what really happens is that all of those competing properties generate a higher level of buyer activity for all of the properties which benefits everybody. Some buyers calling in on your home may ultimately decide to buy one of the other homes because of personal preferences but, in the same regard, buyers looking at the other homes will also be introduced to yours by the REALTOR® which is a tremendous benefit to you. Buyers very seldom buy the home they first call in about. Every listing is another "billboard" which generates valuable buyer calls which is the first step in developing a good working relationship between the REALTOR® and the buyer. As a result most qualified buyers are working with Realtors who have the larger personal listing inventories. This is a major benefit to all of the sellers listed with those Realtors. This is one of the reasons why The Sandi Pressley Team sells an extraordinarily high percentage of their own personal listings.

One Major Advantage of listing with The Sandi Pressley Team is that every call generated by a sign, ad, or special marketing promotion goes directly to a member of The Sandi Pressley Team instead of being answered by whomever happens to be on 'floor duty', which is what typically happens in a real estate office. Sandi's sellers are confident that all inquiry calls are much more likely to be converted to a sale.

Myth #7 
Brokers who "discount" commissions can do an adequate job of selling your home.

Truth
You get what you pay for!

Your home is in competition with all of the other homes on the market for the best and most qualified buyers. There are generally more homes on the market than there are buyers. That's why such a high percentage of the homes that go on the market don't sell. You need an aggressive, proactive REALTOR® to get your home sold and for the highest net price to you.

Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, signage, etc., are vital to getting the results you want, but they are all expensive. The Sandi Pressley Team invests heavily into the marketing of your home. Will a discount broker offer a complete marketing campaign? ... Hardly. Most of these "discretionary" expenses are the first to be eliminated when the brokerage fee is negotiated downward, although most of the time without the knowledge of the seller. These "discretionary" investments are some of the most important for getting the desired results. Don't be penny wise and pound foolish!

Also, does a discount broker have a staff to personally attend to your specific needs?. . . Does he have a proven track record of success? ... or, is he using the discounted commission to win your business? Does he have the expertise to guide you through problems that may develop during the closing process? ... We think not! And remember, you only pay a commission when your property sells successfully. You owe nothing if The Sandi Pressley Team does not get results (which is highly unlikely).

There are a lot of Myths going around about the selling of real estate, but the Truth is that The Sandi Pressley Team gets results. Put them to work for you!

Choose the Right Buyer Agent to Represent You

The latest trend that has swept the real estate industry is the concept of Buyer Agency in which REALTORS® represent the best interests of the buyers in a real estate transaction. Finally, buyers will be better protected and more professionally serviced. Until this change, sellers have long had clearly defined representation while buyers have not,

In order to get the very best representation possible, buyers should interview agents to insure that they get the most professional representation and are working with an agent with whom they are comfortable and one who provides a high level of critical services.

Buying a home is a complicated business. Mistakes could literally cost you thousands of dollars or the missed opportunity of owning the home of your dreams. As a buyer, you are always in competition with all of the other buyers who are looking to buy your dream home.

The Sandi Pressley Team includes two professional Buyer Specialists (Arny Katz and Annie Herron) whose entire focus is on finding the perfect homes for their buyer clients. Each are graduates of Star Power University where they received advanced real estate education and training in the area of 'buyer representation. Their expertise and understanding of the marketplace will not only save you time but will also give you a major advantage in negotiating a price and terms most favorable to you. For buyers, it's like having your own personal shopper.

Benefits of Working with The Sandi Pressley Team to Buy a Home

Our Highly Trained Buyer Specialists focus on nothing else but finding the perfect home for you. They are not taken out of focus like most other Realtors who are listing properties, making brochures, following escrows, etc. (We have other specialists on The Sandi Pressley Team who do those things) 100% of their time is spent on finding your dream home!

Our exclusive Buyer Instant Notification System which is a highly sophisticated computer system that constantly searches the multiple listing service data base of available homes and instantly alerts us about properties coming on the market that meet your needs. This system alerts you about homes coming on the market before most other Realtors and buyers even know about them.

The Latest Inventory of Homes For Sale that are in move-in condition and properly priced.

Our Expert Negotiation Skills give our clients a major advantage in the marketplace when competing with other buyers and Realtors working to buy that one special home. The Sandi Pressley Team has helped more families move in the Albuquerque Metropolitan Area than any other REALTOR® ... by far! This level of success is testimonial to our expertise and negotiation skills.

Our Highly Trained Team of Specialists work together as a team to make sure that all of the important details are handled perfectly and at no cost to you.

Real Estate is a complicated business. There are millions of details that must be handled on a timely basis in order to provide the quality of service that you deserve. The Team will "search the world over" for the home of your dreams. Sandi has grown and developed her own marketing and servicing team to insure that their Clients receive memorable real estate service ... not just satisfactory, but MEMORABLE!




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Sandi Pressley
Direct (505) 980-2999 • FAX (505) 291-5215 • Toll Free 800-879-4356
Coldwell Banker Legacy, Realtors® (505) 293-3700
Contact me at Sandi@SandiPressley.com